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Communication Audit for Groundswell Startups
This design project provides Groundswell Startups with a set of suggestions for its communication strategies based on a communication audit. The suggestions are based on marketing and communication literature, as well as, ...
Combating Negative Stigma and Communication Obstacles for a University Community: Strategies and Recommendations for CAPS at Florida Institute of Technology
Counseling centers were established on university campuses to assist in student mental health wellness. The increased need for these services is evident with the steady rise in mental health conditions in college-aged ...
Effect of political branding on electoral success
It is assumed that a valuable political brand directly translates into the ability of a party to gain or sustain electoral votes. However, very little empirical research has been done that investigates whether that is ...
A Qualitative Study of Florida Institute of Technology International Students’ Perceptions and Their Reactions to President Donald J. Trump’s Political Discourse on Immigration and to Florida Institute of Technology’s Response to President Trump’s Executive Orders
This study investigates the meaning international students at Florida Institute of Technology (FIT) gave to candidate and President Donald J. Trump’s political discourse on immigration; along with their reaction to FIT’s ...