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A Strategic Communication Plan for the Florida Tech Copy Center
The Florida Tech Copy Center with its various constituents on the Florida Institute of Technology (Florida Tech) campus had a need for a strategic communication plan that would increase its awareness and usability of its ...
A Strategic Communication Plan for Dominica-America Scholarship and Culture, Inc.
The aim of this design project was to develop a strategic communication plan for a nascent US-based nonprofit organization with a transnational focus. To accomplish this goal, the researcher drew on concepts and propositions ...
Corporate Social Responsibility Motivations: How Audiences Respond to a Company's Motivations Post-Crisis
With the rise of Corporate Social Responsibility (CSR) practices, researchers have identified various motivations behind CSR initiatives. These motivations can assist researchers in understanding company behaviors and ...
A Content Analysis of Beauty Brands’ Use in China of Sina Weibo to Improve Marketing and Customer Engagement
The purpose of this study is to explore how beauty brands use social media to meet customer’s needs and improve customer engagement through social media posts. The development of social media helps brands to extend their ...
A Strategic Communication Plan for the Florida Tech Wellness Committee
With rising healthcare costs, it is critical for corporate wellness to be prevalent in the workplace in order to assist employees and their family members to make healthy lifestyle choices. The materials provided in the ...
Attitudes and Perceived Legitimacy of Police: Crises, Responses, and How Race Influences Perceptions
Public relations is a strategic field because an organization may need to structure a message with the intent of persuading the public and making it respond to a crisis and a message in a certain way. This study will ...