Airline Consumer's Perception of Transport Security Administration’s Prohibited Items
D'souza, Clayton Ernest
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There has been limited research conducted and significantly limited scholarly articles on consumer attitudes towards the current TSA prohibited items list. If the research were to be conducted a year after the September 11, 2001 attacks, the results of the research would be negatively skewed, indicating the majority of passengers would approve of the TSA prohibited list. But after almost thirteen years since the devastating act of terrorism and no major attempt to repeat a similar terrorist activity, would airline consumers continue to fly if the TSA amended the prohibited items list and allowed passengers to bring on liquids and sharp objects in their carry-on luggage? The current study analyzed a passenger’s perception on the TSA’s prohibited items list, specifically, liquids, gels, aerosols, and sharp objects in carry-on luggage. The study examined three different dependent variables – comfort, trust, and willingness to fly, if the TSA permitted or prohibited liquid, gels, and sharp objects in a carry-on. Overall, participants demonstrated a positive perception to scenarios prohibiting sharp objects and a neutral perception to scenarios permitting sharp objects.