A Comparison of Airline Passengers’ Perception and Attention Toward Onboard Safety Briefing Video Presentations
Aba Alkhail, Yousef Othman S O
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The purpose of this study is to determine the effect of the type of safety demonstration on a passenger’s perception and attention. Furthermore, the study examined if there are gender differences based on participant gender. The design utilizes a two-study approach. Study 1 used Florida Tech College of Aeronautics students. For Study 1, the design for Florida Tech Aeronautics students was a mixed design using one within subjects variable and one between subjects variable. This study was a nonrandomized, posttest-only design. Experimental conditions were counterbalanced. The ANOVA analysis of Study 1 demonstrated that there was no significant interaction between gender and type of video on perception and attention. Besides, the outcome of this study demonstrated that there was not a significant difference in the flight demonstration video on passengers’ perception and attention. The result of this study indicated that there was not a statistically significant difference in perception and attention between genders. The ANOVA analysis for Study 2 showed that there was not a significant interaction between gender and type of video on perception and attention. However, the data of this study showed that there was a significant difference in the flight demonstration video on passengers’ perceptions and attention. Nevertheless, the ANOVA for Study 2 showed that there was no significant difference in perception and attention between genders.