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Does Organizational Culture Serve as an Antecedent to the Dynamic Capability of an Automated Customer Relationship System as an Example of a Big Data Analytics Program in a Firm? A Case Study
This study seeks to determine if and how organizational culture can be an antecedent to the formation and exploitation of a dynamic capability at the firm level. This proposed study method is a holistic single case study ...
The Role of the Top Management Team in Orchestrating Big Data Analytics for Competitive Advantage
In today's big data era, the recognition of big data analytics (BDA) as a competitive differentiator is making companies invest heavily in its potential. However, for most companies, this requires a significant transformation ...