Browsing Nathan M. Bisk College of Business by Subject "Automated customer relationship management system"
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Does Organizational Culture Serve as an Antecedent to the Dynamic Capability of an Automated Customer Relationship System as an Example of a Big Data Analytics Program in a Firm? A Case Study (2019-07)This study seeks to determine if and how organizational culture can be an antecedent to the formation and exploitation of a dynamic capability at the firm level. This proposed study method is a holistic single case study ...